Car Shopping - Finding The
Car
O.K. By now you should have a pretty darn good
idea of the specific car. So now you prepare to go about
finding the car in this part of all the car
shopping steps.
More specifically (let's review) you know the
make, model, color, trim and option packages. A quick
note though... the more flexible you can be in these
areas of the automobile you want the wider range of cars,
rebates, and incentives you will be privy to.
In other words, your ability to consider various
versions of the same model will only add to your
negotiating power. Remember, the purpose here is to get
you the best car deal, not just know what might have or
could have been a great deal.
So, if you're type of shopper that will
only consider a specific color, or you want a hard option
package to find, you will weaken your ability to
negotiate.
Why? Think about it.
Why would you have any leverage as a negotiator
when the dealer may have to go off their lot to locate
the precise car that you want. It's up to you. It's your
car. But, I would remain flexible on things like color
and the options you want on your car. You'll get a much
better deal on the car if the dealer can move
their inventory by working your car deal.
Having said this; remember you would never walk
onto the car dealer lot and immediately volunteer this
personal information...right!?
Start finalizing your car search by sending some
emails to the dealerships in your area and make some
phone calls. If you're internet active you can even use a
website such as Edmunds.com
where you can ask for quotes from several
dealers at once.
In your email or phone conversation let the
sales person know what your looking for. In the case of
the limits of your flexibility, let the sales person know
that you are flexible but let them know what you
definitely don't want. Be sure to ask if they have it
available on their lot.
While making these contacts this is also a good
chance for you to make a note of the salesperson's
service nuance. By this I mean; do they listen, do they
promptly follow up, do they genuinely try to help you, do
they seem open to working on and negotiate a car deal? If
not, you may want to move on, or ask for someone else if
you ultimately visit this dealer.
And finally for this part of the car buying
process, take meticulous notes. Don't leave any of the
conversations you have to memory. You want to negotiate
your car deal from a position of knowledge and strength.
Keeping good notes in your folder will also save you time
and is a must.
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