Car Buyer Help - Dealer
Advantages
Knowing the advantages the dealership
has over you and the advantages you have over the car
dealership can provide the much needed car buyer help for
you.
In fact, it can help keep your
head on your shoulders and your money in your pocket throughout
the steps in buying a car.
Also by understanding the perspective of the
salesperson and the dealership, you will know what to
expect, and how to answer the various leading questions
they will toss out at you throughout the car buying
process.
This will give you much more confidence in the
negotiation stages of the car deal.
So, let's take a look at both sides of the
fence.
First, let's look at the advantages the car
dealer has over the potential buyer.
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The vehicle sales person
will more than likely be the first
contact you make.
Keep in mind automobile sales
people know their business. They know the
market. They know the product line, and
all the options. And they are trained to
sell.
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They are in 'sales mode'
everyday.
Selling vehicles is what they do for a living.
They are trained to understand your needs. They
are trained in getting reluctant car buyers to
the sales office. They are experts in making
transactions happen.
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The sales people relatively
speaking have little to lose in
comparison to you the buyer who is
contemplating a large ticket
purchase.
Many of you, unfortunately are
unprepared while the sales person is
trained to handle and overcome any
objections you may have in route to the
sale.
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Sales people are on their home
turf.
This is a road game for the car
buyer. The sales people are comfortable
with their surroundings at the automobile
dealership. While you probably won't
be.
People on their own turf
generally exhibit more confidence and act
a bit more aggressively as
such.
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Sales people have other trained
professionals to come off the bench and
help them close the
deal.
Yes, there are even other people
at the car dealership more than
willing to take a crack at you. This is
known as a 'T.O.' (turn-over). The sales
persons turns the potential car buyer
(you) over to generally a manager
sort.
This generally happens when the
sales person feels a new face or angle
could help close the deal, or when you
are about to walk. And you can bet that
these people will not only be fresher,
but even stronger with their
techniques.
Managers generally want the opportunity to talk
with you before you exit just to make sure
there isn't an uncovered objection that you
have that may have gone unaddressed. It's good
sales practice.
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The sales people can claim
limited authority.
This is a standard tactic. The
sales person is 'on your side' and when
the questions from you get too tough
nothing will get approved until a sales
manager does so.
So, if you feel they are
backpedaling from previous statements it
may because the manager has vetoed their
action.
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The system has been set up and
is tried and true to give the salesperson
the best possible advantage in order to
sell the car.
That's right the automobile
industry has refined a system and
approach through the years to work
effectively when it comes to separating
you from your money. A tried and true
system indeed..... it has been used by
dealerships for
decades.
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The dealer may have the exact
car you are looking for, so you may be
tempted to just jump right
in.
Like many people you may have
waited to trade the old car in until you
just can't stand to ride in it anymore!
This makes it difficult for you to walk
away from the deal even when you know you
should.
If this is the situation you
have put yourself in, you for sure have
weakened your resolve and bargaining
power.
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Ok..... so it's an impressive list of
advantages.... so what are you to
do????
Drop to the floor and assume the fetal
position?
Well, in so many words and by so many actions,
many people do. But of course you're not! You've been perusing
this incredibly helpful website!
Next Car Buyer Help -
Buyer Advantages
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