Negotiating Car Prices – Your Poker Face

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One big mistakes that car buyers make when negotiating the car prices is that… well quite frankly… they reveal their hot buttons.

Sure buying a car is an emotional experience.

Particularly if you have put a lot of work into your research and you haven’t had much luck finding what you want... then you finally do and you immediately go into a slobbering mess.

O.K. maybe not that bad... but you must remember buying a car is a business transaction. Don’t let your emotions cost you big money in the car buying process.

Aside from the obvious that your emotions can certainly cloud your judgment, they will also give the salesman an edge when dealing with you because now they know that you have fallen in love with a particular vehicle.

Salespeople will indeed use your enthusiasm and emotions to make the sale. That’s a big part of what selling is all about. As a salesperson you look for things that will build momentum toward the sale and you revealing your feelings of amour toward a car will only aid the process.

And this not only applies about what you love about the new car you are test driving and looking at, but it applies to what you dislike or grown tired of about your trade in.

If you talk about all the annoyances of your current car the salesperson will have a good idea about what to show you to keep your emotions high.

Keeping your car negotiating cards close to your vest doesn’t really take any of the research that we have stressed throughout this site, but it does take practice and concentration.

Don’t underestimate the importance of this concept. If the car salesman knows your hot buttons they will push them! Again and again. But they can’t if they don’t know what they are.

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And finally, when it comes to negotiating car prices, know what your budget is and what you can afford. Don’t let your heart rule your head.

Don’t pick out a car that you know you can’t afford and try to negotiate your way into it. This will only create frustration and quite possibly put you in a car that you will soon financially regret.

Keep both your feet on the ground, your eye on the target, and your emotional cards tight to your vest and you’ll be the one in control.

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