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Car Buyer Help
your
advantages
Although it may
seem that the dealer has all the advantages and the deck is stacked
against you (especially
if you're a first time car buyer), and it is
true that the dealership does have their advantages over you, but you have the biggest advantage of them all.
You are the car
buyer. Trump card. Period.
Seriously.
You
need no other car buyer help. When
it comes to negotiating a car deal and getting your best car deal
(or anything else for that matter), there is no greater advantage.
You are the buyer and it's your money. Be confident in this. And be
prepared to use this to your advantage and go somewhere else if you
don't feel the sales person or the dealer is reciprocating the hard
work in putting your car buying deal together.
So let's take a
look at your side of the scale.
-
You are the
customer and you are always right. Without you..... no
automobile deal is negotiated at all. You have the money
and you have the power to make the final decision not them. Got
it.
-
You can pick
the time and place to buy your car. They can't. You can go to
any vehicle dealership you wish, at any time you choose to do
so. You can purchase a car when the time is right for you!
Good timing is very important car buying. Picking the best time
to do your car shopping will enable you to get the best possible
deal (more on this later).
-
You can
offer up what you want during the process, or say very little at
all. Sales people are more rehearsed at what they say and are
limited in what they can offer.
You can come and go, change mind
.... and change it back again. And it's all because you are the
customer and it's your money! What if you want to offer just
half of the sticker price of the car.
You can.
It's easy enough
and it's your money. The automobile dealer doesn't have to
accept your offer (and probably wouldn't), but the point is, the
dealer cannot control what you're willing to pay for the car.
-
As mentioned
above, you can walk out of the dealership at any time you choose
during the car buying process. This is probably the most
powerful negotiating tool that you have.
Don't be afraid to use
it.
And don't take this in the wrong context. I didn't say storm
out of the dealership in a fit of anger! This doesn't do you any
good either. Always with class and a smile on your face you can
leave, shaking hands and simply saying, "call me if you change
your mind." ...... and they just may. Remember as the customer
it is you that begins the car dealing process and as the
customer it is you that can end the car negotiating process. The
sales person can do neither.
-
As the old
Rolling Stones song says.... "time is on my side, yes it is Oh,
time, time,
time
is on my side, yes it is I said, time, time, time is on my
side, yes it is ... aaaagh
I might have stayed with that a
bit too long... but...
it is on yours too! And I might add timing as well (more on
this later). Some people believe that the longer that the
negotiating process takes, the weaker their position
becomes. Well, only if you weaken.
Actually think of it this
way the harder you work the deal with the sales person the
more time that sales person has invested in you. This means
they will develop a deeper concern for getting the deal
worked out. So, with patience and honest negotiation
on your part, time is on your side.
-
Price.....
meaning what you are willing to pay is on your side. What is a
fair price? This question is almost laughable! Fair for whom???
You .... or the dealer!
This is a business transaction. It is
not up to you to be fair or feel as though you should be. If you
are concerned with fair and they aren't..... is that fair?
If you can work the deal to a mini deal or minimum profit deal
and save yourself a bunch of money why would you not? Leave fair
to those who haven't been to this website. And as an added bonus
to your hard work and tenacity... think of this.
You will be
buying your new vehicle at a much better position not only in
terms of finance but in terms of what you owe on the car vs.
what it is worth.... remember, before the ink even dries your
new vehicle is depreciating.
In
a nutshell, be realistic with your expectations. Work hard at the
deal, be tough, but be honest. Don't be ridiculous and try to just
jerk the sales person around. If you do, you won't be taken
seriously and you won't even get the process started. Not to mention
it just isn't the right way to do business.
Don't expect the
dealership to 'lose money' on your deal. Nobody in business stays in
business by losing money and I'll bet you or your boss doesn't open
the doors to their business everyday to lose money..... be serious.
By
being well informed, patient, and persevering, you get the best car
deal possible at the dealership.
Next
Negotiating Car
Prices

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