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Car Deal Negotiating: Your Advantages

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your advantages

Although it may seem that the dealer has all the advantages and the deck is stacked against you (especially

if you're a first time car buyer), and it is true that the dealership does have their advantages over you, but you have the biggest advantage of them all.

You are the car buyer. Trump card. Period. 

Seriously.

You need no other car buyer help. When it comes to negotiating a car deal and getting your best car deal (or anything else for that matter), there is no greater advantage. You are the buyer and it's your money. Be confident in this. And be prepared to use this to your advantage and go somewhere else if you don't feel the sales person or the dealer is reciprocating the hard work in putting your car buying deal together.

So let's take a look at your side of the scale.

  • You are the customer and you are always right. Without you..... no automobile deal is negotiated at all.  You have the money and you have the power to make the final decision not them. Got it.


  • You can pick the time and place to buy your car. They can't. You can go to any vehicle dealership you wish, at any time you choose to do so. You can purchase a car when the time is right for you! 

    Good timing is very important car buying. Picking the best time to do your car shopping will enable you to get the best possible deal (more on this later).


  • You can offer up what you want during the process, or say very little at all. Sales people are more rehearsed at what they say and are limited in what they can offer.

    You can come and go, change mind .... and change it back again. And it's all because you are the customer and it's your money! What if you want to offer just half of the sticker price of the car.

    You can.

    It's easy enough and it's your money. The automobile dealer doesn't have to accept your offer (and probably wouldn't), but the point is, the dealer cannot control what you're willing to pay for the car.


  • As mentioned above, you can walk out of the dealership at any time you choose during the car buying process. This is probably the most powerful negotiating tool that you have.

    Don't be afraid to use it.

    And don't take this in the wrong context. I didn't say storm out of the dealership in a fit of anger! This doesn't do you any good either. Always with class and a smile on your face you can leave, shaking hands and simply saying, "call me if you change your mind." ...... and they just may. Remember as the customer it is you that begins the car dealing process and as the customer it is you that can end the car negotiating process. The sales person can do neither.


  • As the old Rolling Stones song says.... "time is on my side, yes it is Oh, time, time, time is on my side, yes it is I said, time, time, time is on my side, yes it is ... aaaagh

    I might have stayed with that a bit too long... but...  it is on yours too! And I might add timing as well (more on this later). Some people believe that the longer that the negotiating process takes, the weaker their position becomes. Well, only if you weaken.

    Actually think of it this way the harder you work the deal with the sales person the more time that sales person has invested in you. This means they will develop a deeper concern for getting the deal worked out.  So, with patience and honest negotiation on your part, time is on your side.


  • Price..... meaning what you are willing to pay is on your side. What is a fair price? This question is almost laughable! Fair for whom??? You .... or the dealer!

    This is a business transaction. It is not up to you to be fair or feel as though you should be. If you are concerned with  fair and they aren't..... is that fair? If you can work the deal to a mini deal or minimum profit deal and save yourself a bunch of money why would you not? Leave fair to those who haven't been to this website. And as an added bonus to your hard work and tenacity... think of this.

    You will be buying your new vehicle at a much better position not only in terms of finance but in terms of what you owe on the car vs. what it is worth.... remember, before the ink even dries your new vehicle is depreciating.


In a nutshell, be realistic with your expectations. Work hard at the deal, be tough, but be honest. Don't be ridiculous and try to just jerk the sales person around. If you do, you won't be taken seriously and you won't even get the process started. Not to mention it just isn't the right way to do business. 

Don't expect the dealership to 'lose money' on your deal. Nobody in business stays in business by losing money and I'll bet you or your boss doesn't open the doors to their business everyday to lose money..... be serious.

By being well informed, patient, and persevering, you get the best car deal possible at the dealership.

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