Are all car dealers
salespeople out there just trying to rip you off?
Well… no not
all car salespeople. Most are just trying to make an honest
dollar. But keep in mind a couple of very important points.
First, salespeople and
in particular car sales people have aggressive personalities.
They’re competitive.
Very competitive.
Secondly, even the one’s
that are trying to make an honest dollar are certainly trying to
maximize the number of honest dollars they make.
As a car salesperson
your sales numbers are always put in front of your face by
management, but they are on public display in the salesroom for
all other sales people to see. And if those numbers aren’t up to
dealership desires, you won’t continue to be employed. The point
is for someone trying to make a living and take care of their
family, the pressure to sell is very real.
So, what sales
tools and tricks are you likely to run into when you’re out car
shopping, and how do you effectively combat them?
First of all,
if you’ve cruised around this website you know that research and
self education is your primary defense. In today’s internet
world there is really no excuse to be uneducated.
So, do your
legwork online with someone as good as
Edmonds.com. Edmonds
will break everything down for you and give you no nonsense
information.
Remember knowledge is
power for you the consumer. And with research and self education
you not only gain confidence in your ability to negotiate a car
deal, but you are also aware of and prepared for the various
sales tactics and tricks that you may be tested with when you
are out buying yourself a car.
With this in mind, in
the next couple of articles I’ll give you some valuable
information on some of the car dealer sales
tactics and tricks that you may be the recipient and how you can
avoid making a costly mistake.
So, let’s get started!
Next
