The No
Haggle Car Dealers
As I
mentioned earlier, many dealers are touting the no hassle no haggle
one selling price business model.
That type of marketing business
model has proved there are many
people that are willing to settle for the sticker price of the car
as a trade off for a low pressure sales approach by the dealer, and
without all of the heavy negotiating.
This is O.K. for those
people and I can assure you, it is great for the dealer!
In
fact, if you accept the premise of a fixed selling price for the new
car, you are pretty much making for a happy dealer.
The car business
is what it is.
There are a lot of numbers being move around during
the course of the deal. The manufacturer offers dealers various
forms of financial incentives in order to enable the dealer to move
their inventory, so if you simply accept the sticker price as a fair
price, one not needed to be negotiated upon, then you will pay more
than you need to.
What about
your trade? Are you just going to assume that since you can't
negotiate the price of the new car, then you must accept the number
they put on your trade?
I hope not. Especially since you've come
this far!
Even a
dealership such as Saturn has to move their inventory... period.
Exclamation point!
I know this for a fact. I case you missed it on
the home page, I worked this business for many years... Saturn
included. And although Saturn may
not ostensibly come off the sticker price of their new car, there
are other ways to move the numbers to get you to the price you want
if you are persistent in your negotiations.
And if your
off to visit a 'no haggle dealer', you should still take the time to
do your homework. Again, no haggle dealers still get
incentives, rebates, and other manufacturer financial biscuits.
And, do you remember the
holdback they get?
Also, no haggle dealers
aren't immune to putting those nasty dealer
$add-on$ stickers on the
windows of their cars... don't pay for this stuff.
Remember, no
haggle dealers are under the same pressure to move their inventory
as all the other deals. They will make a deal when need be. You bet
I did.
Also,
don't forget the other two pieces of the car deal... your trade in,
and the financing. Both very negotiable.
That's right... the used
car manager and the finance manager are both responsible for their
bottom line and if these people don't make their profit margin
numbers they won't have their job too long.
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