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Best New Car Deal

You have finally realized that you are going to acquiesce to that new car itch (you're going to scratch it) and it's only a matter of time.

Well..... since it's only going to be a matter of time before you head out in search of the holy grail of car buying, and come home with the best new car deal  you could find, resolve yourself to the fact that thou shall not buy in haste.

You will do your homework. Perhaps starting with this website. Yes, I realize that the homework part is not the most glamorous of pre car buying activities, but it is the piece of the car buying process that can literally make or break you.

Yeah, yeah, you say. I know. And I will. But, in all seriousness, the two car buying emotions (impulse and hastily) for the new car buyer are potentially extremely expensive! If you are overcome by spur of the moment, great sales spiel, moment of impulsiveness, you will not become the proud owner, rather a remorseful buyer.

Don't be a victim of your own foolishness.

The people that head to dealerships with very little if any preparation and select their car on emotion usually fall victim to either the emotion of the manufacturer's marketing campaign or the other side of the coin..... Which is they become so sick of their current car, they are blinded by their fill of their old car. Either way it's expensive.

O.K. Sure, you may very well leave the dealer completely happy, feeling like you were treated fabulously. And have nothing negative to say about the sales person or the dealership. And you may have. And the salesperson and the dealership have treated you well.

Remember, from the very beginning, I said this site wasn't about hammering dealerships and salespeople. And you may go back and buy your next car from the same dealership.... and that's great!  But, all I am saying is that if you don't work to get your best car deal..... you won't.  And the cold hard truth is that even though you're happy, from a financial perspective you probably paid a good bit more than you needed to. Remember, as in any business, there are those who work hard to sell you..... and do so squarely, and there are those that don't.

You've got to do your car buying homework, you must be informed, and you must be on your toes. By in large, sales people like to sell..... they don't like to have to negotiate with someone.... it's tough... it makes them uncomfortable, many times the must going back and forth to their sales manger..... I've been in this situation more than once (as a sales person, a F&I guy, and sales manager) ..... from a salesperson perspective it can be frustrating... the sales manager can be frustrating for the salesperson (who is in the middle).... all of this doesn't matter, the point is negotiating is tough and time consuming.... but negotiate you must.

And after all is said and done and if you have successfully gotten the deal you wanted (or at least significantly better than when the negotiating process started) then be happy.... and smile, shake everyone's hand.

The people at the dealership should too because if they didn't want to sell you the car and sign off on your offer they didn't have to.... and if you didn't want to sign off on their offer and buy the car, you certainly didn't have to either. The logic here is that if both parties work hard to put a good car deal together and it finally does come together, then everybody wins to some degree or another and that's what works.


 

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