Auto Dealer
Incentives
It
really is in your best interest to have a very good idea of what the
cost of the car is to the dealer including the auto dealer
incentive allowance...
not just what the dealer paid
for the car.
Two very different amounts, I assure you.
This
knowledge will certainly strengthen your position when it comes to
making offers and counter offers throughout the new car deal process
and also a starting point from which to present your offer to the
dealer.
Knowledge definitely worth the time and effort.
Cash back,
incentives, rebates have become just as much a part of the deal as
the car itself... maybe more.
Manufacturers and dealers will be even
more creative in their marketing by offering 'special financing'
and your choice between cash back and special discount pricing and
financing. These programs are beneficial to you the buyer. If you
know about them. And, at least ostensibly, not designed to deceive
you.
It's simple competition for your dollar.
Having said this, you
should also keep in mind when it comes to marketing techniques such
as special low interest financing, the dealership is simply taking
the rebates from the manufacturer and giving to the finance company
in what is commonly called 'buying down the interest rate'.
Yes,
it's true that this may very well could have been money back to you,
but using to buy down your finance rate isn't all that bad.
The point here
is that the dealer isn't that magnanimous with his own money. It was
probably yours in the form of a rebate.
From a marketing
perspective, factory rebates open up a whole new arena of creative
marketing ploys. Don't necessarily rely on the salesperson or the
dealer to offer up this money and automatically put it on the
table... you need to know this... remember.
Also, a great
rebate offered and car dealer incentives shouldn't be the sole reason you go after a
particular car.
A great rebate attached to a poor deal is still of
bad value to you.
- Get Free price quotes and vehicle information.
- Get multiple local dealer
selling prices!
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