Automobile Buying - Dealing With The Car
Salesman
As you continue your quest to
obtain your best new car deal, there is no doubt that you will
come in contact with all types of automotive sales people,
personalities and tactics.
It is the latter, and one tactic specifically I
would like to address in these articles for
you.
In the car business, many dealerships and
subsequent car sales people use what is known as a work
sheet when they are dealing with a potential automobile
buying prospect (you).
Of course, any type of sales is predicated upon
using a tried and true system, presentation, or process
that works. Everything sales has one. In the car business
their is a sales process that may car sales people on
trained on known as the the 4-square worksheet, 4-corner
close or some other connotation thereof.
The 4-square worksheet or the 4-corner close is
drilled into the automobile salesperson that this tool is
their ally. This tool will maximize their profit and as
such maximize their commission. And you should be aware
of this when you sit down to negotiate the car
deal.
As the name implies, the worksheet is divided
into 4 sections.
So, when the salesperson gets you to sit down in
their cube (known in the business as having the customer
in the box... isn't that comforting), don't be surprised
to see the arrival of this sales tool.
First of all, I should point out that at some
car dealerships, the salesperson is absolutely required
to work the deal following this worksheet to a tee. And
believe me, many dealerships put the fear of the
salesman's job into the salesperson's mind if they
don't.
Many sales managers won't even entertain the
offer and run the sales person out of their office and
back to the customer to get the proper information if
they haven't followed the 4-square car deal
worksheet.
With the 4-square work sheet the customer
information is at the top along with the basic
information on the car you have selected. Then (usually
in the upper right square) the sticker price of the car
is written in a authoritative fashion. The other boxes on
the worksheet are for the price offered for the trade-in,
the amount of your down payment, and your monthly
payment.
Coming up next we'll take a look at the process
behind the 4-square worksheet and how you should deal
with this during the automobile buying
process.
Next more on 4 square hell...
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